I’m Bonita and I build brands.
My work translates research and insights into compelling brand identities for customers, and robust design systems for creative teams.

My experience includes working at:
Design agencies;
Large global brands &
Startups

Latest Project

You don’t have a brand just yet, and want to start something from the ground up.
I can create design systems for design teams to roll with, or design and implement the rollout of your brand myself.
You are undergoing a change in strategy or just want to refresh what you already have.
I can tweak what you already have or suggest totally new ways of approaching your brand and/or design system.
You want to do some work on your brand but don’t want to be left with a brand guidelines that’s full of example photography and illustration.
I can offer access to the network of trusted contractors I have built over the years - such as brand strategists, photographers and illustrators.
You just need a short-term solution to get the ball rolling.
I occasionally take on projects that include just one aspect of the branding package e.g. a stand-alone logo.
You’re finding it challenging to get the most out of your creative teams.
I’ve worked in small teams, I’ve worked in big teams. I’ve hired teams, managed teams, coached designers, and worked cross-functionally with all sorts of design teams. That said, I can propose processes or advice to help create a thriving creative environment.