OSKA

The innovators in pressure care and infection control

Before the rebrand

OSKA are on a mission to be known as the most trusted innovator in pressure ulcer and infection prevention, by creating a comprehensive ‘ecosystem’ of the most efficient medical equipment, care products and services that enable safe recovery and comfort. The aim is to be the only company to enable care professionals from all healthcare sectors to provide outstanding pressure care and infection control.

They wanted to align their brand with their newly-obtained NHS-credentials, while retaining a sector-unique punchy primary brand colour.

My role

I worked with the OSKA team as they were expanding their product range and elevating their brand as an NHS supplier. Initially they had wanted to tweak the existing brand, but later we decided to take the opportunity to do a total rebrand. My work included brand strategy, designing a new visual identity, design system, and design of the new website.

I worked on

Brand Strategy
Brand Identity + Design System
UX/UI Design

The design system

The logo

The letters in the logo were slightly tweaked, the smiley removed, and the wordmark changed to one-colour.

Colours & typography

OSKA were keen to keep an eye-catching accent colour, yet were concerned that their pink was no longer fitting as they elevate their brand as reputable NHS supplier. Orange maintained the warmth they wanted to retain from their previous brand, while being stimulating and vibrant. A suite of greys are used to balance out the orange accents.

A delicate and refined typeface was chosen for the title copy, contrasted with a more traditional (and narrow - an essential for a copy heavy site) body copy typeface.

Photography & visualisations

OSKA had an existing suite of imagery available. I included more imagery of care professionals and the product imagery was cropped into more closely, highlighting the design and manufacturing quality. A suite of visualisations will be created for product pages, to display the functionality of the products best.