Glyde

Mental wellness made easy

Before the rebrand

There’s no clear front-runner in the mental health support space; relatable, modern, convenient, and an easy way of getting the support you need.

Therapy has a stigma. Glyde helps normalise it and offer a simple route to access by way of an easy-to-use booking platform for professional mental health therapy via phone and video call.

My role

This was a quick refresh of an existing identity and design system.

Once further funding is received, I would work with an illustrator and motion graphics artist to create and animate illustrations in the proposed style – which will become the core differentiator of the brand (illustrations below are just references).

I worked on

Brand Identity (excluding logo)
Illustration Direction
Web Design
UX

The design system

The logo

The logomark is intended to bring a personal feel to the serious subject of mental health.

Colours & typography

In an attempt to remove the stigma surrounding therapy and mental health, I wanted to use a strong primary colour that denoted empowerment as apposed to clinical blues, greens or purples that many similar services tend to go for. In addition, bold black CTAs and header copy are used against the yellow, and natural tones are used as background tints.

Illustration & photography

The idea of continuous line drawings will become the centre of the brand identity - being an amazing storytelling device to develop narratives around the brand, and human emotions. It's also an anonymous tool to use when talking about a taboo subject, and also resembles doodling (something you would do when you’re in a calm place mentally).